Basque Enterprise Europe Network

Title

UK company, which designs and develops innovative digital simulations to build management and leadership skills seeks partners

Reference

TOUK20210526001

Last update

Fri, Jun, 18, 2021

Deadline

Sat, Jun, 18, 2022

Abstract

UK company behind the design and development of innovative digital simulations that enhance management and leadership skills and has a well-established track record with customers who include leading global companies and government organisations, is looking to work with partners under either a licensing agreement or commercial agreement with technical assistance.

Description

The UK company was founded in 2008 and has developed a digital platform which creates single player and multi-player simulations and can capture the “people” side of business. Its simulations enable learners to build skills and practice leadership in a fun but risk-free environment. Its simulations are used in training and onboarding programmes and, in a hybrid or virtual world, to provide an energising collaborative yet competitive team experience which improves engagement and cooperation in companies.

The company was formed by bringing together a team of people with experience in creating serious games, multi-dimensional modelling (including the modelling of human behaviour) and expertise from professors from leading international business schools.

The company has a growing portfolio of simulations available off-the-shelf which cover four main domains:
• leadership (including change leadership and strategy Execution);
• management (including stakeholder and intercultural management);
• finance and business acumen; and
• complex sales.

Delivered virtually or face-to-face, they can be used to draw out additional learning in areas such as collaboration, working in and managing virtual teams, and decision-making under pressure.

Simulations are typically run by small groups of 3-4 people with each group playing the role of one person facing the simulated case challenge. There can be any number of groups and results are compared at the end during the debrief. Some simulations are run with individual participants (or teams) playing separate roles and needing to collaborate, compete or negotiate with others to achieve results.

The company also create bespoke simulations, which it has done for organisations such as BNP Paribas, Korn Ferry, London Business School and Texas A&M.

The simulation content, teaching inputs and session structure can all be customised to meet specific client requirements.

Most of the products are currently only available in English, but other language versions are straightforward to create. Some simulations are already available in Mandarin and Korean.
The company are seeking partners under licensing agreement where they license out the technology to partners or alternatively under commercial agreements with technical assistance where they would provide expertise in development.

Technology Keywords

Socio-economic models, economic aspects;Education and Training

Keyword Codes:

11001;11002

Current Stage of Development

Intellectual Property Rights

Copyright

IPR Comments:

Exploitation of RTD Results

Organisation/Company Type

Organisation/Company Size

Organisation Comments

Detailed Market Application Codes (VEIC)

MA Keyword

Education and educational products and materials

MA Keyword Codes:

07005004

Application Domain Description:

Collaboration Type

Comments:

Typical partners are likely to be recognised training and leadership development companies in their local market who the company is looking to work with under a licensing or commercial agreements with technical assistance. These companies may either deliver the programmes solely virtually or online or a mix of face to face facilitation and online simulation that is reviewed at the end of each session.

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